You searched for: "Seminar 1988%3A Media And Media Research"

The results has been filter on Tags containing Comparative Research.
ANA has found 3 results for you, in 160 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Peoplemeter and scanner-method

Two methods of measuring television audiences are used in the Netherlands: 1. The electronic Peoplemeter, for which respondents have to press buttons to report their actual viewing behaviour and 2. The Scanner-method, which uses the day-after...

Catalogue: Seminar 1988: Media And Media Research
Author: Paul van Niekerk
June 15, 1988
×

Citation

van Niekerk, P. (1988a, June 15). Peoplemeter and scanner-method. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/peoplemeter-and-scanner-method


Research papers

Ecotel's peoplemeter panel

The presentation developed in this paper is based on three very concrete subjects. The two first ones, concentrate on the same matter: controls, although from very different perspectives. The Daily Control of the Sample, which was set-up upon the...

Catalogue: Seminar 1988: Media And Media Research
Author: Alicia Gonzalez Navarro
June 15, 1988
×

Citation

Navarro, A. G. (1988a, June 15). Ecotel's peoplemeter panel. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/ecotel-s-peoplemeter-panel


Research papers

Print media and television in the SummoScanner

This paper describes how far SUMMO has been able to go with its attempts to cover as many medium types as possible within one single source research instrument while maintaining a high degree of between- media comparability; it also outlines the...

Catalogue: Seminar 1988: Media And Media Research
Author: Harold de Bock
Company: Burke, Inc.
June 15, 1988
×

Citation

de Bock, H. (1988a, June 15). Print media and television in the SummoScanner. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/print-media-and-television-in-the-summoscanner